Business intelligence can pull data from customer reviews, support chats, and social media mentions to highlight the problems customers are having. With this data in hand, the business can then make decisions to capitalize on these insights and improve their overall performance.Īlso read: Steps to Improving Your Data Architecture Higher customer satisfactionįor customer-facing organizations, business intelligence is key to improving client satisfaction. By pairing business intelligence with data visualization, organizations can identify bottlenecks in their sales process, market trends, and similarities between high-value accounts.

Data-backed decisionsīusiness intelligence data helps companies make better use of the information they collect. What Are the Benefits of Business Intelligence?īusiness intelligence provides many benefits to companies that want a better handle on their data. Business intelligence software encompasses a variety of different tools, including spreadsheets, data warehousing, online analytical processing ( OLAP), and reporting. BI software often includes reports and data visualizations, allowing companies to analyze their data and gain actionable insights.īasic BI tools typically only prepare the data for analysis, while advanced BI solutions include artificial intelligence (AI) for advanced insights and customizable dashboards. The business can use queries to filter the data down to a manageable amount of information.

What Are the Benefits of Business Intelligence?īusiness intelligence (BI) tools amass unstructured data from both internal and external sources and make it searchable for organizations to easily find the information they need.

Finding the best business intelligence software Business intelligence software is key to helping companies visualize their data in a meaningful way and gain actionable insights from it.

However, most organizations collect massive amounts of data, and it’s nearly impossible to sort through it all manually. When CEOs lead data-driven initiatives, companies are 77 percent more likely to achieve their business goals.

Bi tools for data analysis